Consumer sentiment, not just economics, will drive AI efficiency vs. artisanal divide
emollick · x · 2026-08-16
Ethan Mollick argues that consumer segment feelings about AI will be a bigger driver than economics in determining which fields become efficient and which become artisanal. He notes that in video games, small indie developers—who are the most resource-constrained—face harsher policing of AI use compared to large studios, despite arguably needing efficiency tools more.
Related event: Indie Devs Face Double Standards on AI as Consumer Sentiment Draws the Line(3 posts)→
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