EU AI Act transparency rules take effect: chatbots and deepfakes require clear labels
emmanuelvivier · x · 2026-08-15
New transparency rules under the EU AI Act took effect on August 2. Providers must now clearly label AI-generated or manipulated content, such as deepfakes, and ensure users are explicitly informed when interacting with AI systems like chatbots or agents. These measures aim to combat misinformation and protect consumers.
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