AI Necklace Friend 2.0 Sparks Controversy: Conversational 'Friend' or Marketing Gimmick?

Matt Wolfe · youtube · 2026-08-14

AI hardware company Friend launched version 2.0, a conversational AI necklace. The founder describes it as a 'confidant, friend, God,' with the first 5,000 units sold out and a target of 50,000. The product sparks debate on AI companionship ethics, with some comments suggesting AI is better than therapy.

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