ICONIQ report: Hybrid GTM becomes default, AI drives efficiency in 2026
MartinGTobias · x · 2026-08-13
ICONIQ's 2026 State of GTM report, based on data from 150+ B2B software GTM leaders, reveals hybrid GTM is now the default. High-growth companies project self-serve revenue at 20%, and 48% use hybrid pricing. AI is embedded across the funnel, boosting efficiency.
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