Google Lowers Threshold for Search Profiles, Revealing Follower Requirements
rmstein · x · 2026-08-13
Google announced it is lowering the follower thresholds for Search profiles to allow more creators and publishers to set them up, with plans to expand the feature to more countries soon.
According to the updated help documentation, creating a Search profile currently requires a minimum number of followers on specific platforms: 35,000 for YouTube, Instagram, and X, and 100,000 for TikTok. The feature aims to help users discover creators' cross-platform content more easily on Google Search and Discover.
Related event: Google Search Lowers Creator Profile Threshold to 35,000 Followers(3 posts)→
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