Guitar Brand D'Addario Admits Using Suno AI Music in Promo Video

The Verge AI · rss · 2026-08-12

After weeks of controversy and denial, prominent guitar string manufacturer D'Addario has finally admitted to using AI music generation tool Suno in a recent promotional video.

Previously, despite mounting evidence, the company offered various explanations to cover it up, attributing the digital noise to low-quality exports, plugins like Autotune, and AI-assisted mastering tools from LANDR and Logic. The company has now edited its original denial post from July 29th, admitting that those previous statements were wrong.

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