E-commerce shift: Brands must now sell to both humans and AI agents
alifcoder · x · 2026-08-12
As AI agents gain the ability to search, compare, and make decisions on behalf of users, a new shift is coming to e-commerce: AI is becoming the buyer. Startup Kinect has launched a platform to help brands sell to both humans and AI agents. Industry analysts suggest that early adaptation to serve these two distinct types of customers will provide a massive competitive advantage.
Related event: Kinect Launches Platform for Brands to Serve AI Buyers(2 posts)→
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