Companies Are Adding AEO/GEO to SEO Roles as AI Search Grows

gaganghotra_ · x · 2026-08-11

Observations indicate that many companies, particularly in Melbourne, are starting to incorporate AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) into their traditional SEO job requirements.

This signals a substantial shift in digital marketing and traffic acquisition strategies driven by the rise of AI search engines, requiring practitioners to adapt to optimizing content for large language models and AI answer engines.

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