Microsoft Clarity Tracks Exact Fan-Out Queries from AI Search

SEO · x · 2026-08-10

Microsoft's analytics tool, Microsoft Clarity, now tracks AI search interactions, showing webmasters the exact fan-out queries users type into AI search engines like Perplexity.

This provides SEO professionals and indie developers with new insights into AI-driven search traffic, making it one of the few tools currently offering granular analysis for AI search referrals.

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