Fake Brand Outranks Clinical Trial Sites in AI Search in Just 3 Weeks

angadc · x · 2026-08-10

A developer launched a fake deodorant brand using only a cheap domain, a basic three-page Vercel site, and a slop Substack article to test AI search engine rankings.

Within just three weeks, the fake site outranked an established brand backed by actual clinical trials. This experiment highlights significant vulnerabilities in current AI search ranking algorithms and the ease of generating SEO spam at near-zero cost.

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