Bootstrapper Reveals Playbook for Landing First 100 Paid Users
kylegawley · x · 2026-08-10
An indie developer who generated over $1m+ in revenue and acquired 22,000 users shares a free playbook for getting the first 100 paid users.
Key strategies include:
- Pre-selling: Pre-sold 7 users before writing a single line of code.
- High-response DMs: Developed a DM opener that achieves a 90% response rate.
- Key person influence: Successfully landed Jason Calacanis as a customer.
- Media leverage: Acquired 100 users overnight through a magazine article.
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