Bloomberg: Apple Considers Major Apple Watch Overhaul with AI-centric Health Tracking

kimmonismus · x · 2026-08-10

Apple is contemplating its biggest Apple Watch overhaul yet. According to Bloomberg, the design team is exploring screen-free devices, new display formats, more sizes, and premium models beyond the Ultra and Hermès lines.

This move aims to counter lighter, cheaper products from competitors like Oura and Whoop, while exploring more AI-centric health tracking experiences. Although no direction is finalized, Apple appears ready to rethink the Watch beyond just a "miniature iPhone for your wrist."

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