X Overhauls Creator Monetization: New Program Rewards Only Original Content
rohanpaul_ai · x · 2026-08-09
X (formerly Twitter) is making a major shift in its monetization program by introducing the Original Content Rewards Program.
The key change is the retirement of the old impression-based revenue sharing. Under the new rules, payouts are exclusively tied to original content. Specifically, a view only counts toward monetization if a Premium user sees at least 50% of the post in their Home Timeline.
This move directly threatens large accounts built primarily on reposting other people's clips. Enrollment for the old system is already closed, with a transition period ending on September 7. It is anticipated that X will leverage its internal AI models to classify and enforce these new originality conditions.
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