Opinion: The Future of AI Video is Mixed-Reality Sandbox, Not Film

mrjonfinger · x · 2026-08-09

Creative director Jon Finger shared his vision for the future interaction of generative AI. He believes that in the long run, these systems will evolve into sandbox-style world-building that can be mixed with reality as much as desired.

Very few people will type prompts manually, and pure prompt-to-video will account for only a tiny percentage of film use cases. For him, the only value of prompt-to-video today is quickly understanding model capabilities to enhance slower, more playful creative processes.

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