Google AI Overviews may cut search ad click-through rates by 20-40%
emmanuelvivier · x · 2026-08-04
According to Search Engine Land, Google's AI Overviews are reshaping paid search, with early data suggesting a potential 20-40% decline in relative ad click-through rates. This highlights the impact of AI-generated answers on traditional search advertising.
Related event: Google AI Overviews May Cut Search Ad CTR by Up to 40%(2 posts)→
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