OpenAI Slammed as 'Hypocritical' Over Luxury Influencer Retreat

量子位 · wechat · 2026-08-04

OpenAI recently hosted a luxury 'summer camp' at a resort costing over $2,000 per night, inviting Instagram influencers for pastoral activities like honey-harvesting to promote ChatGPT Work.

The PR event backfired spectacularly, drawing intense backlash in comment sections labeling it 'hypocritical.' Critics mocked the disconnect ('why not stay in a data center?') and questioned the tone-deafness of flaunting luxury while the company plans massive data center investments. Some influencers have since deleted their videos about the retreat.

Related event: OpenAI Slammed for Lavish Influencer Retreat(2 posts)→

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