ChatGPT Search looks like it is getting better at filtering spammy citations
lilyraynyc · x · 2026-08-04
ChatGPT Search appears to be improving its aggressive site-search behavior
A post citing Ahrefs data says ChatGPT's search fan-out queries seem to be getting better, alongside other fixes OpenAI appears to be making.
- The broader discussion is about spam in AI search results.
- One cited analysis claimed ChatGPT referenced 80 spammy websites last month.
- The same analysis said Google cited zero spammy sites in AI Overviews.
- It also reported 33 spam sites cited by Perplexity and 122 by Copilot.
- The original analysis was based on Ahrefs Brand Radar and a manual review of hundreds of domains.
The takeaway is less about raw citation counts and more about whether AI search systems are learning to filter low-quality sources more aggressively.
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