Andrew Chen says AI may make PR matter again as models read TechCrunch
andrewchen · x · 2026-08-04
Andrew Chen argues that PR and press may regain importance because AI systems read TechCrunch even if humans do not.
- His counterpoint is that Substack, newsletters, and social posts may end up mattering even more because they are deeper and more plentiful.
- That means future LLM training and retrieval pipelines may draw heavily from these long-form, high-density sources.
- The post is essentially a bet on how AI changes media power and content distribution.
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