Avoid the SaaS Bloodbath: Indie Founders Should Sell Shovels
EXM7777 · x · 2026-08-01
Given the fiercely competitive SaaS landscape, the author advises founders against building core application products. Instead, they should build the surrounding infrastructure. Practical directions include distribution tools, launch platforms, audience-building services for creators, and analytics tools. This "sell shovels during a gold rush" strategy helps founders avoid direct bloodbaths and capture steadier market demand.
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