Reddit's Traffic Drop Blamed on AI Search, But Low-Quality AI Translations Are the Real Cause
gaganghotra_ · x · 2026-07-31
Reddit's CEO recently told CNBC that AI Overviews (AIOs) are eating into their traffic. However, SEO expert @glenngabe argues that this is an excuse to cover up their own quality issues.
Data shows that Reddit's declining traffic in countries like Germany and Italy correlates with a flood of low-quality AI translations. This indicates a penalty from Google's core algorithm updates rather than simply losing clicks to AI search.
Related event: Reddit's Traffic Drop Blamed on AI Search, But Experts Point to SEO(2 posts)→
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