From AI Startup Jokes to Expectation Management and Fake It Till You Make It

yangyi · x · 2026-07-31

Using a satirical anecdote about packaging a fake AI Agent startup for funding, the author delves into the essence of expectation management and value creation in the business world.

The article points out that humans inherently pay for expectations (like stock options or anticipated raises), making "painting a vision" a crucial skill for filtering believers and aligning interests. As long as one keeps taking action to eventually turn the hype into reality, initial exaggerations are justified. The true difference is that scammers only talk, while doers actually materialize the dream.

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