Tim Cook Hints at iCloud Plus Tier for AI Power Users

The Verge AI · rss · 2026-07-31

Apple CEO Tim Cook hinted during an earnings call that the company may allow users to pay to increase their Apple Intelligence usage limits. He stated that users will likely use the upcoming Siri AI "a lot," suggesting there will be upgrade possibilities on iCloud Plus to "buy up the stack."

Furthermore, Apple plans to broadly launch its long-delayed Siri AI this fall with iOS 27. The new Siri can answer questions about on-screen content, take actions across apps, and will include a standalone app with a ChatGPT-like interface.

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