AI Startup Lassie Hits $10M ARR, Shares SMB Sales Playbook
omooretweets · x · 2026-07-31
The co-founders of Lassie recently shared on the a16z podcast how they scaled their AI product for Small and Medium Businesses (SMBs) to $10M ARR.
Core Sales Strategy:
SMBs are typically strapped for cash, time, and skeptical of new technology. The Lassie team's unique approach to finding early customers was: targeting companies actively hiring for roles on job boards like Indeed that could be solved with technology rather than labor. This precisely targeted customers with explicit pain points who were ready to pay for a tech solution instead of filling the vacancy with human labor.
Related event: a16z Talks Lassie: AI Dental Automation Hits $10M ARR(4 posts)→
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