OpenAI Slashes Luna Model Prices by 5x, Initiating Price War

TheZachMueller · x · 2026-07-31

OpenAI has drastically cut the prices for its Luna model, reducing input and output costs from $1/$6 to $0.2/$1.20—a 5x decrease. This move is interpreted as OpenAI initiating a price war aimed at undercutting Chinese AI competitors, though it has not yet directly targeted Anthropic's margins.

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