Marketing's Three-Body Problem: Navigating Chaos in the AI Era
beh_zod · x · 2026-07-30
Tom Critchlow explores why modern corporate work feels increasingly chaotic amidst technological shifts like AI. Drawing a metaphor from Henri Poincaré’s 1889 three-body problem, the essay argues that the marketing industry is currently facing its own Three-Body Problem: customers, distribution channels, and content craft are all changing simultaneously.
This multi-dimensional disruption destroys traditional linear management and annual forecasting, stripping organizations of their ability to predict the future. The author will further share insights on AI brand visibility and marketing strategies at the BRXND NYC 2026 conference.
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