Enterprise Clients Crave 'Boring Tech' with Quantifiable Value Over Chat UIs
Saul_Loveman · x · 2026-07-30
The author notes a significant shift in demand after conversations with some of the biggest and oldest brands in the world.
These enterprise clients are burnt out on buying exciting chat interfaces over the past few years. They now actively want 'boring tech'—pragmatic solutions that deliver real, quantifiable value without the burden of paying for tokens.
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