PwC Reports Flagged for AI Hallucinations, Completing Big Four Sweep
The Decoder · rss · 2026-07-30
AI hallucinations continue to plague top consulting firms. GPTZero has identified fabricated sources and false claims in four reports published by PwC Middle East. One governance report scored 84 percent AI-generated and promoted a PwC product using unverified customer references.
With this discovery, all of the Big Four firms—KPMG, Deloitte, EY, and now PwC—have been affected by embarrassing errors stemming from the unverified use of AI-generated content.
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