MCP Drives Analytics Shift: Amplitude Says Half of Queries Will Be AI-Run
TansuYegen · x · 2026-07-30
Amplitude CEO Spenser Skates reports that the adoption of MCP (Model Context Protocol) is driving massive growth in analytics usage among their customers.
Skates noted that one of their goals for the year was to have 50% of analytics queries executed via AI. With the current momentum of MCP integration, they are on track to blow past this target, signaling MCP's rising role as critical infrastructure for autonomous agents to interact with data.
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