Google’s SynthID is hard to crack, but it won’t solve AI misinformation
Ars Technica AI · rss · 2026-07-29
Ars Technica reports that Google’s SynthID watermark is difficult to break, but it still does not solve the misinformation problem created by AI-generated media.
The article emphasizes the scale of the issue:
- Humanity took 149 years after the invention of the camera to create 1.5 billion images.
- Generative AI did the same in just 18 months.
- Google said its tools have been used to create more than 100 billion AI images and videos in a couple of years.
Google is expanding partnerships around SynthID, which can label AI-generated content and help identify what’s real. But the piece argues that watermarking is only one piece of the puzzle and cannot, by itself, stop misinformation from spreading.
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