RCS Traffic Jumps 1298%: Infobip Builds Moat With 14K AI Agent Registrations

shashib · x · 2026-07-29

Independent analysis reveals Infobip achieved a 1,298% surge in US RCS (Rich Communication Services) traffic in H1 2026. Its true moat isn't the API, but the 14,000 RCS AI agent carrier registrations processed during the same period.

The article argues that this sheer volume of carrier approvals separates messaging vendors more than any roadmap feature. With Apple supporting RCS in iOS 18.1, the US market is rapidly moving from pilot to production.

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