Opendoor Tests Ads Inside ChatGPT via OpenAI's New Ad Product

morganb · x · 2026-07-29

Opendoor announced it has started running ads directly within ChatGPT this week, leveraging OpenAI's newly launched ad product to reach potential home sellers. This marks one of the early real-world tests of AI chatbots as an advertising channel, further expanding the monetization paths for large language model products.

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