Europe’s AI market may be bigger than it looks, and etn just raised $1.6M
illscience · x · 2026-07-28
The author says he has changed his mind on Europe, arguing that the continent’s geographic and cultural fragmentation creates real AI-era opportunities.
He points to cross-border payroll, FX-led consumer banking, and multilingual voice models as examples of products that can win in fragmented markets, citing outcomes like Deel, Revolut, and ElevenLabs. He also argues that better models and maturing software markets raise per-customer LTV, meaning fewer customers can still support multi-billion-dollar companies. The quoted thread adds that etn raised $1.6M, is now live five days a week from a new 1,500 sq ft London studio, and has grown from two people to eight in 10 months.
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