ChatGPT Ads Update: Conversion Tracking, Budget Pacing, and New Ad Formats
gaganghotra_ · x · 2026-07-27
OpenAI has rolled out multiple updates to its ChatGPT advertising system, aiming to give advertisers more control and precision.
Key new features include:
- Budget Control: Support for daily budget changes and budget pacing.
- Conversion Optimization: Introduction of conversion-optimized campaigns.
- Targeting & Formats: Geo-exclusions, matching updates, and the rollout of a new product ad format.
- Developer Support: New API features for ads management.
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