AI and cloud consulting often turns into vendor lock-in, author says

DavidLinthicum · x · 2026-07-26

The post argues that AI and cloud consulting often turns into a vendor sell: consultants bring in preferred vendors early, ignore cheaper or better alternatives, and then rationalize the choice after the fact.

The author says the pattern is predictable—deny, deflect, diminish, rationalize, reframe, repeat, retreat—and advises clients to demand transparency, proof that alternatives were considered, and trade-off analysis before signing contracts.

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