AI cuts one GTM workflow from millions of dollars to $30
briannekimmel · x · 2026-07-25
A read arguing that AI has dramatically changed go-to-market economics: work that once cost millions can now be done for about $30.
The core point is that this shift is reshaping the CEO’s role. As AI drives down the cost of outreach and operations, leaders spend less time coordinating expensive manual GTM machinery and more time deciding strategy, distribution, and where human judgment still matters.
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