Vercel COO Uses AI Agents to Scale 10-Person SDR Team Down to Just 1
baseten · x · 2026-07-25
Jeanne DeWitt Grosser, COO of Vercel, shared her experience using AI to optimize Go-To-Market (GTM) strategies. She successfully leveraged an AI agent to scale down a 10-person SDR (Sales Development Representative) team to just a single person.
During her tenure at Stripe, she also managed to run an outbound sales operation with only 4 SDRs, a function typically staffed by 30 people. She specializes in empowering small teams through automation to operate at multiples of their actual size.
Related event: Vercel COO Uses AI Agent to Reduce 10-Person Sales Team to 1(2 posts)→
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