JD.com's Digital Humans Power 23 Brand IPs to Explore New Live-Stream Growth

京东JoyAI · wechat · 2026-07-24

JD.com's digital human technology recently launched a series of live streams featuring IPs from 23 well-known brands, including Lenovo, Mengniu, and Hisense. These digital avatars go beyond simple content display, actively interacting with audiences and driving traffic conversion.

This initiative elevates brand IPs from mere exposure to direct business growth engines, showcasing a new application path for AI digital humans in live-stream marketing scenarios.

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