Meta’s AI optimism ad used a Bowie song about humanity’s last five years

TechCrunch AI · rss · 2026-07-24

Meta used David Bowie’s “Five Years” in an AI-themed ad meant to feel uplifting — even though the song is about humanity learning it has only five years left before the apocalypse.

The result is a sharp irony: a company pushing optimism around AI paired its message with a track that references human extinction, making the ad itself a meme-worthy example of tone-deaf marketing.

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