BlackBerry kept rising for a year after the iPhone launch, then collapsed later
firstadopter · x · 2026-07-23
The post uses BlackBerry’s former ticker, RIMM, to make a historical point: major disruption does not always show up in the stock price immediately.
The attached image lays out the timeline:
- June 29, 2007: iPhone goes on sale; RIMM jumps more than 20% that day on strong earnings, reaching nearly $200 before its later split
- December 2007: RIMM reaches $113.40
- June 19, 2008: it peaks at $147.55, almost a year after the iPhone launch
- End of 2008: it crashes to about $40.58, down roughly 72% from the peak
- 2009–10: some recovery
- 2011–12: the lasting collapse arrives as iPhone and Android market-share losses overwhelm BlackBerry
The takeaway: the iPhone did not immediately hurt RIMM’s stock or business; the real competitive failure became obvious only years later.
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