McKinsey: 60% of Marketers Use AI Weekly, But Under 10% Capture End-to-End Value
brucemacv · x · 2026-07-23
Nearly 60% of marketers use AI multiple times a week, but fewer than 10% are capturing value across end-to-end workflows. McKinsey notes that the next challenge isn't adoption, but addressing the operating-model gaps holding back meaningful change.
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