Research suggests ChatGPT is changing search fan-outs to favor higher-quality sources
lilyraynyc · x · 2026-07-23
ChatGPT’s search fan-outs may be shifting toward higher-quality sources
This post points to research suggesting ChatGPT has changed how it fans out search queries, apparently aiming to retrieve higher-quality information.
The main concern raised is citation concentration:
- If ChatGPT targets specific brands more aggressively, plus sites like Reddit and LinkedIn, other websites may get cited less often.
- That would change how much organic exposure publishers and brands receive from ChatGPT answers.
The note links to a longer write-up by @DavidKonitzny for the underlying evidence.
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