Michaels says its Gemini shopping assistant handled 75,000 conversations in weeks
gaganghotra_ · x · 2026-07-22
Michaels says its Gemini-powered shopping assistant has logged nearly 75,000 chats
Michaels shared early results for Ask Mike, its on-site AI assistant powered by Gemini.
- In a few weeks, the assistant generated nearly 75,000 conversations.
- About 60% of interactions were related to online product discovery.
- The examples include party planning, craft ideas, fabric selection, and gift/project help.
- Michaels plans to add product overviews and prompts integrated directly into product pages.
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