Cannes Insights: AI Boosts Efficiency, but Great Stories Rely on Curiosity
rwlord · x · 2026-07-22
During a conversation at the Cannes Lions Festival, industry professionals discussed the relationship between AI and creativity. The consensus was that while AI can significantly accelerate production, truly memorable ideas still stem from human curiosity, conviction, and insights tailored to specific audiences. Technology evolves, but the core principles of great storytelling remain unchanged.
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