Reddit worries AI assistants will follow search engines into ads and filtered answers

DobbyTheJedi · reddit · 2026-07-22

A Reddit post argues that personal AI is starting to resemble the old internet search experience: fast, direct, and cleaner than ad-heavy search results.

The author worries that once AI assistants become important enough, big companies will monetize them the same way they monetized search—more ads, more filtering, and “optimized answers” that are no longer straightforward answers. The post points to Google testing Gemini-powered ads inside AI search results as an early sign of that shift.

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