Reddit reportedly questions Google traffic as $60M AI-content deal nears renewal
lilyraynyc · x · 2026-07-22
Reddit is reportedly unhappy with how much traffic it gets from Google, even after growing since 2023 and absorbing traffic from other sites.
The thread cites a report saying:
- Reddit’s executives now see Google Search as a less reliable traffic source, especially as AI answers reduce outbound clicks.
- Reddit signed a $60 million/year deal with Google in 2024 that let Google use its content to train AI models.
- That agreement is approaching renewal, and Reddit, Politico and others are said to be reconsidering how much access Google should keep to their content.
Related event: Reddit Considers Blocking Google AI Access Amid Traffic Decline(5 posts)→
More from Companies & People
- Anthropic employee quits to play WoW forever, and the internet gets it — TAbrodi · 2026-10-27
- YC Winter '27 Applications Close Nov 2: $500K Funding Plus $12M in Tokens and Credits — ycombinator · 2026-10-27
- Every announces Thesis: 2027 conference on what human work looks like after automation — every · 2026-10-27
- Why one Vancouver AI startup is growing in Taiwan and Europe instead of the US — ClearwayLaw · 2026-10-27
- McKinsey: Vertical AI Hits ROI in 6 Months 71% of the Time vs 32% for Horizontal Tools — MartinGTobias · 2026-10-27
- Glean lands on Claude Marketplace, letting Anthropic customers offset committed spend — verrsane · 2026-10-27