Reddit reportedly questions Google traffic as $60M AI-content deal nears renewal
lilyraynyc · x · 2026-07-22
Reddit is reportedly unhappy with how much traffic it gets from Google, even after growing since 2023 and absorbing traffic from other sites.
The thread cites a report saying:
- Reddit’s executives now see Google Search as a less reliable traffic source, especially as AI answers reduce outbound clicks.
- Reddit signed a $60 million/year deal with Google in 2024 that let Google use its content to train AI models.
- That agreement is approaching renewal, and Reddit, Politico and others are said to be reconsidering how much access Google should keep to their content.
Related event: Reddit Considers Blocking Google AI Access Amid Traffic Decline(5 posts)→
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