Taobao launches AIGX system: AI coupon conversion rate up 81%, covering hundreds of thousands of merchants
赛博禅心 · wechat · 2026-07-22
Taobao released the AIGX system at the 5th 'Hardcore Youth Technology Festival', covering perception (full-modal real-time agent for image search), creation (IfStudio AI creation workbench), inference (Coupella generative causal inference model), and understanding (Dream agentic recommendation system). Coupella uses three-layer attribution to eliminate ineffective marketing, boosting AI coupon conversion rate by 81%, covering hundreds of thousands of merchants. During 618, merchant additional investment grew double-digit. Dream recommendation system deployed on homepage increased transaction value by 3%.
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