Google DeepMind’s Project Genie talk shows how creatives feed into model research

alexanderchen · x · 2026-07-21

A talk by @shashwth and @samlwtn offered a behind-the-scenes look at Google DeepMind’s Project Genie, focusing on how creatives are involved in the research process and how new models are explored in practice.

The post doesn’t spell out technical details, but it highlights a rare glimpse into the human workflow behind model experimentation at Google DeepMind, framed as a builder-stage session from Google I/O.

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