As Users Shift to ChatGPT for Answers, Should Businesses Optimize for AI Search?
Ordinary_Match7742 · reddit · 2026-07-21
A developer noticed a shift in their own search habits: when looking for product recommendations, software comparisons, or local services, they now turn to ChatGPT or Perplexity instead of Google.
This raises the question: if more people rely on AI assistants to generate answers rather than clicking through ten blue links, is traditional SEO alone still enough? Will businesses eventually need to optimize for AI assistants (AEO)? The author asks the community if clients are already inquiring about their "AI visibility."
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