Writing for AI: When LLMs Become the New Audience for Online Content

IvyTatiana88 · reddit · 2026-07-21

The author proposes an experimental view on content creation: as more users browse the internet through AI collation, AI has effectively become a new audience. Thus, writers should adapt their strategies to serve both human readers and AI agents.

The article suggests using metadata and Markdown to convey intent and executive summaries before the actual story. This helps AI ingest and present information more efficiently without ruining the experience for human readers.

The author also notes that AI currently struggles to read content within the Substack app, making web versions crucial for AI discoverability. The piece explores how to optimize content visibility in an era where AI acts as the ultimate information filter.

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