Schema Markup is Key to Building Knowledge Graphs for AI Search
VeryWellVersed · x · 2026-07-21
In an article for Search Engine Land, the author argues that in the era of AI search, Schema markup should not be viewed merely as a tool for rich results. The core value of Schema lies in helping build a brand's knowledge graph, filling the gaps in AI's understanding of entities and brand context. This offers SEO practitioners a new optimization perspective for AI search engines.
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